![]() ![]() On the Consumer Reports (CR) “About Us” page they say: We’re all aware of Consumer Reports (or “Which?” in the U.K.). That’s not a problem - as long as the reviews are honest. As an affiliate, you get a commission if one of your readers clicks the link to the recommended product and then purchases it. Many companies in the online business / internet marketing industry (including SiteSell) still offer an affiliate program to help promote their product or service. They were happy to earn income while providing a valuable service for their readers. Twenty years ago, when we started our own affiliate program, affiliates generally recommended what they truly thought was best. Internet Marketing: The Dark Side of Affiliate Marketing? And the fallout from that - including, in the long-term, income - can be far more significant.Īnd, sadly for our industry, nowhere is the situation worse than in the world of internet marketing. Picking the wrong product carries significant opportunity cost. Wasted because we’re being duped by fake reviews.Īnd second, because it’s not all about the instant financial. That’s $30 billion of our money - folks who rely on reviews for everything from books to hotels to the latest in top-of-the-range cars. The problem is far more serious and widespread than a fake-funny Amazon review, or a fake restaurant review.įirst, because there’s evidence ( 1) that £23 billion - that’s $30 billion at today’s rate of exchange - is being wasted each year due to untrustworthy website reviews. ![]() “…a positive, neutral or negative review that is not an actual consumer’s honest and impartial opinion, or that does not reflect a consumer’s genuine experience of a product, service or business.” They’re even more crucial to the younger age group than the older, so as time goes on their importance will only increase. Reviews, in short, are a critical and integral part of modern life. Soon, as Google demonstrated with the introduction of its voice-activated Google Home device in May, reviews will be read aloud to you as you lie on the couch, wondering which movie to see next. They’re obviously “fake,” and no one takes them seriously.īut generally, reviews tell us what to read next, where to eat dinner (and what to order), where to go on vacation, which doctor to call. It’s one of the many tongue-in-cheek Amazon reviews of products which are deemed to be so useless as to be crying out for it.įake reviews for banana slicers and their ilk can be accepted for what they are – comedic. It’s a little light entertainment in a world that often needs it. No longer consumed by seething anger and animosity towards thick-skinned yellow fruit, I was able to concentrate on my love of theatre and am writing a musical play about two lovers from rival gangs that just try to make it in the world.” Then, after a fit of banana-induced rage, my parole officer introduced me to this kitchen marvel and my life was changed. ![]() 99.9% of the time, I would get so frustrated that I just ended up squishing the fruit in my hands and throwing it against the wall in anger. I had to resort to carefully attempt to slice those bananas with my bare hands. “Shoot it with a gun!” Background check…HELLO! Well…my parole officer won’t allow me to be around knives. “For decades I have been trying to come up with an ideal way to slice a banana. Here it is, along with one of its many reviews… Because I’m here to tell you about the one kitchen tool you never knew you needed - until now. You’re going to thank me for this article, in more ways than one. Part 5: Beat the Fake – How to Gather Authentic Reviews for Your Business Part 4: Tired of Fake Reviews? Let’s Steer a Different Path! Part 2: Peeling Away The Dark Side Of Internet Marketing Part 1: What is a Fake Review, and Why Should You Care? (You are here) ![]()
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